The first rule of on-page SEO is to think about what your target users might be searching for and make sure those keywords are on the page. This increases the possibility of reaching those users as they go to Google, Bing or other search engines
On-Page SEO is basically about two things:
1. Picking the best keywords around which to base each of your pages
2. Making it clear to search engines that your page revolves around those keywords
On-Page SEO Performs Following Steps:
Step 1: Choose Keywords
Read the page’s content and establish two keywords that are most the relevant to the page content. Select one primary keyword relevant to the page’s content and one variation of that keyword per page.
Step 2: Page Title
The page title is the blue, bold, underlined text on a Google search results page.
The page title ought to follow these guidelines:
•Be under 70 characters with no over two long-tail keywords per page title.
•The primary keyword should appear first.
•Each keyword phrase ought to be separated by pipes (|).
•Each page title on your website ought to be unique.
Step 3: Meta Description
It on a Google search results page underneath the Page Title. The meta description helps folks decide whether or not to click on your result, or a result higher than or below yours.
The meta description should follow these guidelines:
•Below one hundred fifty characters (but not below a hundred characters)
•Incorporate the first keyword and a minimum of one secondary keyword
•Provide a valuable, compelling reason for why somebody ought to visit the page
•Include keywords in an exceedingly informal format; don’t simply cram in keywords for the sake of listing them.
Step 4: URL
The website page’s computer address ought to embrace the first keyword. Every word within the computer address ought to be separated by dashes (-). e.g. www.examplesite.com/inbound-marketing-software.
Step 5: Heading Tags
The page needs to have one H1 heading tag that comes with the first keyword, and may align with the page title and the URL or the page.
Step 6: Page Content
Use your primary keyword often throughout the page’s content. Don’t over think keyword density or placement, you must mention them naturally. Also, mention the secondary keywords where you can.
Step 7: Add a Call to Action
Call to action will facilitate SEO by making an inside link on your website to a selected landing page.
Step 8: Internal Links
These are hyperlinks that target a similar domain. In layman’s terms, an internal link is one that points to a different page on a similar web site.
Step 9: Images
Any pictures used on the page should be optimized in order that search engines will read the image.
Pictures will be optimized in 2 ways:
•Filename: Each word ought to be separated with dashes (-), e.g. inbound-marketing-software.jpg
•ALT text: The alt text should match the file name, while not dashes, e.g. inward selling software package.