Guest Post: AI & Apparel – 6 Ways Technology Is Changing The Fashion Industry


In the event, the normal individual name any of the ventures well on the way to be influence altogether. It’s far-fetch that they’d name the design business however in the event that they truly ponder it, perhaps they should.

All things considers, the design business depends on broad and complex building, has an unpredictable deals channel. They spreads both pragmatic and elaborate concerns and maybe in particular is a tremendous cash spinner. Where there’s benefit, there’s an elevate level assurance to expand that benefit, and innovation brings you down that street.

Indeed, the fashion industry is currently undergoing some major technological developments that are significantly improving the average customer experience. In this piece, we’re going to focus on the latter, looking at different ways in which technology is working wonders.

It’s Reducing Wasted Stock and Material


From the perspective of a seller, it’s tricky to get stock levels right, and the same goes for manufacturers regarding materials. You need enough to meet demand but not so much that you’re struggling to find enough storage space for all it.

And while manufacturers can at least find year round use for most materials, sellers who don’t offload their Christmas stock by the new year will be left facing a tricky choice. Discount it massively to get it sold, or hold onto it for 11 months in the hope that it will sell next year. 

Fortunately, AI systems are perfect for handling stock forecasting (drawing from countless data sources to accurately predict how much stock will require at particular times or throughout particular periods) — configured correctly, they’ll minimize your risk and maximize your profit. It’s enabling informed purchasing from (almost) anywhere.

The more places in which you can sell, the better. It’s very simple. And I’m not talking about different stores that might damage perceive exclusivity: I’m talking about extending your brand to multiple channels and supporting varied purchasing options. 

If you want to, you can even sell your wares through chatbots. Facebook Messenger supports e-commerce bots that can be customize to suggest products, answer common queries, and allow one-click buying through mobile payment gateways such as Apple Pay or Google Pay. 

If you can establish a strong brand, you can use the power of technology to make your products available to customers no matter where they are, making you more likely to benefit from late-night purchasing impulses and general spur-of-the-moment buying. 

It’s Providing New Pattern and Material Options

For many fashion brands, standing out from the pack is a core part of the value proposition. There are only so many colors and patterns available, so anything that expands your production options is likely to prove highly valuable. 

 Bio engineering is particularly important given the myriad ethical and environmental issues involve with materials such as leather — in time, these advance materials should prove cheaper, stronger, and easier to use. 

And the more of them that hit the market, the more options a fashion manufacturer will have for its latest range. It’s an advance that’s going to work out to everyone’s benefit. 

It’s Allowing More in Depth Personalization

The types of virtual previewing tool don’t just function in isolated cases — that would be a waste. Instead, they feed into complex user personalization systems, providing UX and making it possible for sellers to better establish customer loyalty. Since the service requires a user login, the preview information can be stored and folded into further marketing materials. Because, part of the appeal of a high-end retail experience is having a unique customer experience. Anything that technology can do to make that possible is hugely valuable. It’s supporting sales teams with virtual previews.

Hiring and funding a broad and experienced sales team is expensive, but in the past it has been entirely necessary. Customers who can’t get much advice and feedback from people who know what they’re doing are want to stick around. Virtual previews, primarily provided through augmented reality tech, make it possible to scale back on human support teams. The more sales requests technology can handle, the more time salespeople can spend on higher-end customers with more niche requirements. Think about the prevalence of Snapchat filters, as well as previewing services such as Ditto.


If you’re a seller and you want to implement AR content, make sure your store can handle it. Because not every CMS is a good fit — consider expanding your site with a secondary storefront. Save time by re purposing a pre-built site: check a marketplace like Exchange, find something cheap , then brand it accordingly. It’s bolstering credibility through blockchain.

Blockchain is the business buzzword of the moment, but it isn’t all hype. In certain areas, it excels, and the fashion industry is one of them. Think about the extent to which top brands suffer from the prevalence of counterfeit goods. They have to work hard to shut down sellers copying their work, but impossible to get them all. 


Sooner, every item produce by a top brand will be tag, that any prospective buyer can tell whether it’s genuine. Given the importance of scarcity, a blockchain system for proving items to be genuine is going to prove very popular.